AKA / NYC's First Outdoor Hotel Room
We developed New York's first outdoor hotel room and told its story. The world listened, leading to over one-billion media impressions and more than a 100% increase in web traffic.
1,000,000,000+ Media Impressions
Doubled Website Traffic
We had already accomplished the business goal of placing feature stories on AKA as a growing extended-stay brand in The New York Times and The Wall Street Journal, but we needed to break through the clutter of thousands of expensive penthouses vying for the same attention to communicate the impressive penthouses of AKA.
We put a bed out on the terrace in front of the fireplace. We added a five-star camping experience and the opportunity to sleep under the stars with an e-reader loaded with fireside stories, Maison du Chocolate s'mores, cocktails, a flashlight and a state-of-the-art telescope. Price per night: $3,000.
Meeting every marketing goal of the client, we were able to position AKA as an innovative luxury / lifestyle brand in NYC and abroad with placements about the outdoor room in Travel + Leisure, USA Today, The New York Times, The Boston Globe, Irish Times, The UK Guardian, The Sun, Spiegel, Elle Sweden, Vogue Australia and many more.
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