With a crucial need to capture local clientele, Quinn’s strategic program for The Guerlain Spa New York helped solidify its position as a leading luxury spa destination for discerning New Yorkers.
44% increase in local patrons
14% increase in repeat customers
68% increase in gift card sales in Dec. alone
The Guerlain Spa New York wanted to increase its share of loyal local clientele, especially those residing in the nearby Upper East Side. We were tasked with raising awareness for the spa’s advanced skincare technologies, customized services, all en-suite experiences and unmatched amenities amidst the saturated Manhattan beauty market. Driving gift certificate sales was also a key success factor.
We penetrated the local market by targeting journalists and other influencers for customized spa experiences, recommending new on-trend treatment launches and pursuing targeted social media campaigns. To push holiday gift card sales, we developed enticing promotions. We also engaged directly with local target customers by securing partnerships with Kleinfeld Bridal, Soul Cycle, Van Cleef & Arpels, Marie Claire, New York Observer, HudsonMOD, BRIDES, SHAPE, DETAILS, etc.
Local media coverage for the spa snowballed with placements in publications such as the New York Times Magazine, DailyCandy and CBS NY as well as multi-page features in glossy local luxury magazines including Promenade, New York Resident, HudsonMOD, Westport Magazine, Westchester Magazine, etc. A sharp, steady increase in bookings quickly followed with an overall 44% increase in local guests and a 14% increase in repeat customers. Gift card sales also saw a dramatic 68% increase in a single month.
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