Oil Nut Bay
We told the story of Oil Nut Bay, an ultra-luxury, vacation-home development on unspoiled Virgin Gorda in the British Virgin Islands. Our strategies resulted in numerous inquiries, leading to the sale of the most expensive home in the Caribbean.
Sales record for the Caribbean
Direct sale of a multi-million-dollar villa
To help developer David V. Johnson sell breathtaking island lots and world-class homes priced from $3-$50 million, we set out to promote three things: the pristine, luxurious and harmonic lifestyle of Oil Nut Bay, the fact that the BVI is a politically and financially secure country and now is the time to buy a home in the Caribbean.
Our media targets were select publications widely read by affluent consumers in the U.S. and the UK.
We conveyed all our messages multiple times in the U.S. in: The Wall Street Journal, The New York Times, Departures, Centurion, Conde Nast Traveler, The Robb Report, American Express Open Forum, Details and more.
In the UK, our affiliate told the story of the 330-acre development in the sailing capital of the world where home prices have spiked 40% in: Financial Times, International New York Times, Tatler, GQ House & Garden (UK) and The Globe and Mail among others.