AKA / NYC's First Outdoor Hotel Room
The Overview
We developed New York's first outdoor hotel room and told its story. The world listened, leading to over one-billion media impressions and more than a 100% increase in web traffic.
1,000,000+ Media Impressions
Doubled Website Traffic
International Coverage
The Story
We had already accomplished the business goal of placing feature stories on AKA as a growing extended-stay brand in The New York Times and The Wall Street Journal, but we needed to break through the clutter of thousands of expensive penthouses vying for the same attention to communicate the impressive penthouses of AKA
We put a bed out on the terrace in front of the fireplace. We added a five-star camping experience and the opportunity to sleep under the stars with an e-reader loaded with fireside stories, Maison du Chocolate s'mores, cocktails, a flashlight and a state-of-the-art telescope. Price per night: $3,000.
Meeting every marketing goal of the client, we were able to position AKA as an innovative luxury / lifestyle brand in NYC and abroad with placements about the outdoor room in Travel + Leisure, USA Today, The New York Times, The Boston Globe, Irish Times, The UK Guardian, The Sun, Spiegel, Elle Sweden, Vogue Australia and many more.
Case Studies
We have a strategic approach to developing narrative-based ideation. The result is stories that get placed, go viral, and impact business. Here are a few examples of our work.
Services
We work to understand and accomplish our client's goals, and provide the following services to that end:
Strategy
Communication plans
Product launches/openings
Acquisitions/deal closings
Renovations
Campaigns
Media/marketing + sales integration
Ideation
Research
Development
Programming
Packages
Special offers
Integration
Media Relations
Press materials + writing
Pitching
Placements
Trends identification + activation
Press visits
Journalist meetings
Integration with marketing + sales
Media training
Social Media
Audit/research
Recommendations + setting strategy
Management + engagement
Community building
Campaigns
Monitoring + reputation management
Influencer engagement
Training
Events
Concept development
Event planner/caterer management
On-site management/support
Securing partners
Media relations
Speech writing
Celebrity appearances
Press conferences
Influencers
Targeting
Alliances
Partnerships
Logistics
Partnerships
Brand, product + media partnerships
Influencer campaigns
Charitable giving
Sponsorships
Promotions
Global PR partners
Crisis Communications
Advance planning
Setting strategy
Messaging
Communications management
Training