At Quinn we believe PR is about storytelling, so we were very happy to discover this philosophy being supported by a Nobel-winning economist.  Here is Robert Shiller, Yale economics professor and Nobel laureate, on how people relate to information:

“Psychologists have argued there is a narrative basis for much of the human thought process, that the human mind can store facts around narratives, stories with a beginning and an end that have an emotional resonance.  You can still memorize numbers, of course, but you need stories. 

"For example, the financial markets generate tons of numbers – dividends, prices, etc. – but they don’t mean anything to us.  We need either a story or a theory, but stories come first. 

"Most people don’t really get around to much in the way of theory.”

Excerpt from interview with Shiller, WSJ.MONEY, Spring 2014

 


Filter Posts


All


News


Insights


Guests