AKA / NYC's First Outdoor Hotel Room

The Overview

We developed New York's first outdoor hotel room and told its story. The world listened, leading to over one-billion media impressions and more than a 100% increase in web traffic.

1,000,000+ Media Impressions
Doubled Website Traffic
International Coverage

 

The Story

We had already accomplished the business goal of placing feature stories on AKA as a growing extended-stay brand in The New York Times and The Wall Street Journal, but we needed to break through the clutter of thousands of expensive penthouses vying for the same attention to communicate the impressive penthouses of AKA

We put a bed out on the terrace in front of the fireplace. We added a five-star camping experience and the opportunity to sleep under the stars with an e-reader loaded with fireside stories, Maison du Chocolate s'mores, cocktails, a flashlight and a state-of-the-art telescope. Price per night: $3,000.

Meeting every marketing goal of the client, we were able to position AKA as an innovative luxury / lifestyle brand in NYC and abroad with placements about the outdoor room in Travel + Leisure, USA Today, The New York Times, The Boston Globe, Irish Times, The UK Guardian, The Sun, Spiegel, Elle Sweden, Vogue Australia and many more.

 
 

Case Studies

We have a strategic approach to developing narrative-based ideation. The result is stories that get placed, go viral, and impact business. Here are a few examples of our work.


Case Studies
Sixty East Eighty Sixth
AKA
Oil Nut Bay
The Waldorf Astoria
Hotel Victor
Guerlain Spa
 

Services

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We work to understand and accomplish our client's goals, and provide the following services to that end:

Strategy

Communication plans
Product launches/openings
Acquisitions/deal closings
Renovations
Campaigns
Media/marketing + sales integration

 

Ideation

Research
Development
Programming
Packages
Special offers
Integration

Media Relations

Press materials + writing
Pitching
Placements
Trends identification + activation
Press visits
Journalist meetings
Integration with marketing + sales
Media training

 

Social Media

Audit/research
Recommendations + setting strategy
Management + engagement
Community building
Campaigns
Monitoring + reputation management
Influencer engagement
Training

Events

Concept development
Event planner/caterer management
On-site management/support
Securing partners
Media relations
Speech writing
Celebrity appearances
Press conferences

 

Influencers

Targeting
Alliances
Partnerships
Logistics

Partnerships

Brand, product + media partnerships
Influencer campaigns
Charitable giving
Sponsorships
Promotions
Global PR partners

 

Crisis Communications

Advance planning
Setting strategy
Messaging
Communications management
Training