Sometimes a really cool idea is right under your nose.

We are always looking for the best possible creative ideas to help our clients achieve their goals.  We recently found inspiration quite literally under the nose (well, pool) of the Sheraton Fort Lauderdale Beach Hotel. The hotel’s iconic Wreck Bar features several large windows with underwater views of the swimming pool, and for years they’ve featured weekly shows with real live mermaids!  Okay, they’re not real… but they’re really, really convincing!

So… why not give couples the option of getting married underwater, dressed as mermaids?  Boom.  Done. As we launch the new Quinn branding and website, Mermaid Weddings have just launched at Sheraton Fort Lauderdale Beach Hotel. We've got gadgets and gizmos a-plenty but with just a few targeted pitches the story has started to gain mass momentum. From Travel + Leisure, New York Magazine, and Huffington Post to ABC News, Yahoo! Shine, and even the Daily Mail in the UK, it seems everything is better when you’re under the sea!