To drive direct bookings to the Wolcott Hotel in NYC, we ran a one-month campaign with a compelling $110 rate in honor of the hotel's 110th anniversary.
Coverage in feeder markets, including the Boston Globe, Chicago Tribune, Washington Post, along with placements in major news sites, such as Travel + Leisure's Carry On blog, MSN Canada and ShermansTravel.com, drove the following results:
- Booked 1,812 room nights.
- Produced $222,795 in revenue.
- Web traffic spiked dramatically.
- The hotel team said they “never saw the phone lines light up like that.”
- On the last day there was a call every 30 seconds before the reservation line opened at 9:00a.m.
About the Wolcott Hotel:
Opened in 1904, the historic Wolcott Hotel offer travelers the ability stay in the heart of New York City, just a few blocks from the Empire State Building. With extremely affordable rates, guests can enjoy home-like accommodations in the newly landmarked building (celebrating its 110th anniversary this year!) with impressively intricate old-world architecture designed by John H. Duncan, famed architect of Grant’s Tomb, as well as a dynamic history with famed past guest such as authors Mark Twain, Henry Miller and Edith Wharton and famed musician Buddy Holly. Hotel amenities include complimentary breakfast with a selection of muffins and coffee, concierge services, fitness room, 20% off yoga classes at the nearby Yoga Union,10% off bike rentals at Sid’s Bikes, laundry facility, and an on-site gift shop. www.wolcott.com