Robb High, the founder of Robb High Consultants, shares some wise advice on pitching to prospective clients:

Clients will always say it was the “thinking” or the “creative” that determined their choice because they feel like they need to make their selection based on a “professional” measure. The reality is that they decide based on the people . . . “I like them and I trust them to do the job.” That’s why casting is 90% of winning. And why you need to always put the best actors/ presenters on the pitch team. No exceptions.

Check out the Robb High Associates website for more great insights!