The .com domain is so 1997. Florence Quinn speaks with AP about the decision to use a .pr web domain, calling it “clearer and fresher." Read about other companies making the switch: http://bit.ly/1JqnmX2
 
DOMAIN NAME: quinn.pr

OWNER: Quinn, public relations business based in New York

WHY ".PR"? Quinn made the change as part of a company overhaul. It had shortened its name from Quinn & Co. and broadened its customer base beyond travel and real estate clients to include spas, architects and retailers. It chose ".pr" because it described what the company does — public relations.
"It's clearer, it's fresher and it's very much my style," says Florence Quinn, owner of the business.

NEW TWIST ON OLD DOMAIN: The company selected ".pr" although it has been the domain used by Puerto Rican companies. If visitors type in the old address, quinnandco.com, they're taken to quinn.pr.