The Wall Street Journal takes a closer look at how developers are curating model residences that go far beyond staging. from custom-designed closets, to one-of-a-kind artwork and brand-name luxury goods available for purchase. 
 
“You want customers to daydream a little bit,” said Alexander Hovnanian, developer of Nine on the Hudson, a 13-story luxury-condominium project in West New York, 
 
Read more here: https://www.wsj.com/articles/how-developers-sell-the-promise-of-a-luxury-lifestyle-1508420143?tesla=y.