Hotel developers, such as Michael Tall, president and COO of Charlestowne Hotels, “have added more than two dozen such hotels that maintain close ties to colleges and universities,” notes The Wall Street Journal. 

“There’s always going to be visitation to [those] markets,” says Tall. “You might as well even use [a stay at a hotel] as a sales pitch for the university.”

Read more on this educated trend here: https://www.wsj.com/articles/hotel-developers-get-into-school-1535454001