Wendy Perrin leaving Conde Nast Traveler for Trip Advisor indicates more than the changes that have been going on at the 27-year-old travel glossy.
It speaks to the growing trend to merge three important areas in the digital age: consumer content (in this case consumer reviews on TripAdvisor) with editorial authority (Wendy Perrin) and purchasing capabilities (TripAdvisor is linked to Expedia and other booking engines).
Wendy Perrin provides TripAdvisor with the last lap in the digital race to "have it all." This is the sweet spot for brands today.
And it gives us consumers everything we need to make informed decisions and purchases in one place.
One-stop research and shopping in the digital age.
Read the full press release here: http://www.tripadvisor.com/