Quinn re-launched the iconic Hotel Victor on world-famous Ocean Drive in South Beach after new ownership completed an $8-million renovation by renowned designers Yabu Pushelberg.
90.5 million media impressions in 6 months
25% increase in hotel occupancy over the previous year
Hotel Victor, previously one of the most recognized properties in South Beach, had fallen off the consumer radar due to recent and multiple changes of ownership and lack of promotion. Our goal was to increase consumer awareness and occupancy by telling the story of the refreshed and newly vibrant property with a buzzy South Beach lifestyle via strategic media placements as well as direct to culturally hip global travelers during Art Basel, Miami’s world-class art event.
We garnered strategic placements in The New York Times, Architectural Digest, Condé Nast Traveler, Financial Times, AFAR, DuJour, Modern Luxury Interiors, Robb Report, HGTV, NET-A-PORTER and the Miami Herald, among others. AD named Hotel Victor “one of the hottest new hotels in Miami;” Modern Luxury Interiors called the re-launch a “fabulous reopening,” and DuJour cited Yabu Pushelberg’s “airy wood-and-linen interiors,” the restaurant and the spa as “reasons to return.”
For Art Basel, Quinn secured actor and visual artist Billy Zane to host an invitation-only reception showcasing his new collection of paintings. This strategic partnership produced celebrity-studded media coverage and recognition among hundreds of global tastemakers in town for Miami’s singular event. JustLuxe reported that the party turned out “the city’s most elite onlookers at this year’s Art Basel.”
In all Quinn achieved 90.5 million media impressions that helped revive Hotel Victor’s reputation as one of South Beach’s hottest lifestyle hotels and drive a 25% increase in occupancy.