Meet the boutique apart-hotel. It’s half-apartment, half-hotel, but 100 percent ready for your Instagram feed,” reports Bloomberg of the newest hybrid concept “taking the hospitality industry by storm.”

Weighing in on the great debate, Larry Korman, president of U.S.-based hotel-residence brand AKA, says “consistency, privacy, and security are the keys to outperforming Airbnb.”  Korman credits Airbnb for “opened up this idea that there could be some advantages to a residence versus a room.”

Learn more about the new trend stealing the hearts of global travelers: