Saks introduced user-generated content to propel purchases. DuJour and Gilt -- a luxury magazine and a luxury retailer -- joined forces to collaborate and cross promote. Every week a new magazine is launched…by a consumer brand.
Editorial and retail artfully integrated on one digital platform seems like a winning way to drive revenue.
In the case of Gilt and DuJour it’s also brands working together to promote each other at its best.
The merger of e-commerce and editorial content -- be it branded, third-party or user-generated -- is the future of digital.
It’s storytelling with happy, click-through endings.