WWD talks with Jay Norris, founder of Guesst, a platform that allows brands to effectively connect with new markets through pop-shares.
So what is a pop-share? “Think ‘matchmaking’ for retail. Our platform and technology provide scalable opportunities for ‘guest’ brands to be placed in like-minded ‘host’ stores,” Jay tells WWD.
Learn how this real estate model is transforming retail: https://bit.ly/2nU0qxO