About Us  

Who We Are

Quinn is a lifestyle public relations agency with global impact. Our disciplined, strategic approach to PR has built some of the largest audiences in the world.

We develop creative strategies that build the reputations, tell the stories, and grow the businesses of lifestyle brands around the world. With offices in New York, Los Angeles and Miami and affiliates worldwide, we serve clients in Travel, Real Estate, Spa, Experiences and Retail as well as many Food, Wine & Spirits brands.

We work collaboratively to develop narrative-based ideation, resulting in strategies that capture the attention of today's sophisticated consumer. We integrate multiple communication channels with partnerships, events and ideation to produce work that is highly effective—and measurable. Our innovative initiatives, which are recognized globally, have resulted in a number of industry "firsts."

We believe there is magic to be found at the intersection of creative thinking and value-driven strategies. Many of the world's most recognized brands believe as well. That’s why companies like the Waldorf Astoria, Guerlain Spa, and The Ritz Carlton Residences choose Quinn. 

 

Leadership

Florence Quinn president + founder NYc

florenceQuinn.jpg

Florence has nurtured and shaped Quinn into a strategic powerhouse of brand storytelling. Her near-clairvoyant ability to anticipate trends and cut to what is important has sparked some of the most effective PR ideas and campaigns of our time.

An artist at heart, Florence believes that great work has simplicity, inspiration and form. "Like the grid beneath a Jackson Pollack painting."

As a heavily decorated winner of nearly every award available to PR professionals, she coaches and inspires her team to find the best strategic and creative solutions then measure them against the client's brand and goals. Shark Tank-shark and business-mogul Barbara Corcoran agrees: “The amazing thing about Florence is that she’s an extremely creative individual, and on top of that she’s able to transfer that inspiration to the people who work with her so she's able to build a giant creative team. Do you know how unusual that is in the PR business?”

A Connecticut native, Florence keeps letters received from Katharine Hepburn while at Smith College in her office as a reminder to be an independent thinker. She resides in Westport with her son and two dogs.


 

John Frazier chief strategy officer nyc

 “Most big ideas have a kind of simplicity.” –John Frazier  As John facetiously puts it, he’s been in the PR business “longer than we need to discuss.” But it’s that experience that he has parlayed into an unparalleled skill set. Having directed the American leg of Tourism Queensland's "Best Job in the World," which has been called “the most successful tourism campaign in history,” John’s body of work is so vast and impressive that the 2012 book,  Rethinking Reputation, How PR Trumps Marketing  by Seitel and Doorley contains a chapter that is principally about John.  Keeping his door open—literally—allows him to help elevate his team to their greatest possible understanding and ability. His goal is to mentor new staff to successful independence. His broad knowledge and expertise have made him one of Quinn’s most client-pleasing and award-winning members of the staff. But it’s his respect for the well crafted campaign that makes him the best in the business. John lives in Manhattan with his partner and feisty cat and walks everywhere.

“Most big ideas have a kind of simplicity.” –John Frazier

As John facetiously puts it, he’s been in the PR business “longer than we need to discuss.” But it’s that experience that he has parlayed into an unparalleled skill set. Having directed the American leg of Tourism Queensland's "Best Job in the World," which has been called “the most successful tourism campaign in history,” John’s body of work is so vast and impressive that the 2012 book, Rethinking Reputation, How PR Trumps Marketing by Seitel and Doorley contains a chapter that is principally about John.

Keeping his door open—literally—allows him to help elevate his team to their greatest possible understanding and ability. His goal is to mentor new staff to successful independence. His broad knowledge and expertise have made him one of Quinn’s most client-pleasing and award-winning members of the staff. But it’s his respect for the well crafted campaign that makes him the best in the business. John lives in Manhattan with his partner and feisty cat and walks everywhere.

Allyns Melendez Chief operating officer nyc

 “If you are passionate, engaged and enjoy doing what you do, work isn’t difficult.” –Allyns Melendez  If Quinn was a ship, Allyns Melendez would be its helmsman. The multi-lingual, staff-proclaimed “office coach” is also the company’s highly capable and efficient driver, effectively setting the course for every one of its goals. She uses deliberate measurement to keep track of her own successes as well as those of the company. Overseeing all operational platforms, Allyns cultivates a culture that is professional, approachable and effective. When it comes to hiring, Allyns and her HR team are only interested in people who will make Quinn a better place.  Easily one of the most likeable people you will meet, Allyns says with her perpetually broad and engaging smile, “I enjoy working hard and I love spending time with my boys.” She keeps photos of her husband and three sons on her desk because family is everything. And for her, Quinn is family.

“If you are passionate, engaged and enjoy doing what you do, work isn’t difficult.” –Allyns Melendez

If Quinn was a ship, Allyns Melendez would be its helmsman. The multi-lingual, staff-proclaimed “office coach” is also the company’s highly capable and efficient driver, effectively setting the course for every one of its goals. She uses deliberate measurement to keep track of her own successes as well as those of the company. Overseeing all operational platforms, Allyns cultivates a culture that is professional, approachable and effective. When it comes to hiring, Allyns and her HR team are only interested in people who will make Quinn a better place.

Easily one of the most likeable people you will meet, Allyns says with her perpetually broad and engaging smile, “I enjoy working hard and I love spending time with my boys.” She keeps photos of her husband and three sons on her desk because family is everything. And for her, Quinn is family.

Lara Berdine EvP nyc

 “I feel pretty confident that there’s nothing I can’t figure out.” –Lara Berdine  Director of Quinn’s Real Estate Group, Lara is a true industry insider. She translates her incomparable experience into guiding her team and helping them develop their own unique talents. Having headed PR departments with leading real estate firms such as Corcoran and Douglas Elliman, Lara is used to the fast-paced lifestyle that goes along with working in New York City real estate.  Lara’s long-term relationships with the media allow her to hone in on the right reporter for the right story and to get it nailed down quickly. Her daily objective is to work closely with every client, know what their business goals are and help them achieve them.  Lara lives in Brooklyn where she and her french bulldog Fredo go exploring.

“I feel pretty confident that there’s nothing I can’t figure out.” –Lara Berdine

Director of Quinn’s Real Estate Group, Lara is a true industry insider. She translates her incomparable experience into guiding her team and helping them develop their own unique talents. Having headed PR departments with leading real estate firms such as Corcoran and Douglas Elliman, Lara is used to the fast-paced lifestyle that goes along with working in New York City real estate.

Lara’s long-term relationships with the media allow her to hone in on the right reporter for the right story and to get it nailed down quickly. Her daily objective is to work closely with every client, know what their business goals are and help them achieve them.

Lara lives in Brooklyn where she and her french bulldog Fredo go exploring.

Tathiana Rosado sVP Miami

 “We are going to get this!” —Tathiana Rosado  Tathiana, who once worked with Versace, brings her NY edge and knowledge of style and luxury to her many South Florida real-estate and lifestyle clients. Tireless and optimistic, she keeps her focus on their goals and is fond of saying: “We are going to get this!” And she does.  Tathiana realized her dream of living in Florida by moving from Quinn NYC to Miami, where she quickly became the go-to for real estate PR in one of the most active development cities in the world. Today, she works on some of the largest and most high-profile projects in Florida.  She delivers strategic partnerships and sought-after coverage in WSJ, NYT, FT, Bloomberg, and the Miami Herald with a smattering of hard-to-get coverage in Vogue, Elle and W from her fashion days. Fluent in Spanish from a childhood in the Dominican Republic, Tathiana also brokers stories in the Latin American media with ease.  This fashionista turned real-estate and lifestyle diva is a foodie at heart who enjoys discovering Miami’s ever-growing foodie and indie scene. Tathiana makes her home in Brickell, Miami’s fast-growing urban center, with her Amazon parrot Pancho.

“We are going to get this!” —Tathiana Rosado

Tathiana, who once worked with Versace, brings her NY edge and knowledge of style and luxury to her many South Florida real-estate and lifestyle clients. Tireless and optimistic, she keeps her focus on their goals and is fond of saying: “We are going to get this!” And she does.

Tathiana realized her dream of living in Florida by moving from Quinn NYC to Miami, where she quickly became the go-to for real estate PR in one of the most active development cities in the world. Today, she works on some of the largest and most high-profile projects in Florida.

She delivers strategic partnerships and sought-after coverage in WSJ, NYT, FT, Bloomberg, and the Miami Herald with a smattering of hard-to-get coverage in Vogue, Elle and W from her fashion days. Fluent in Spanish from a childhood in the Dominican Republic, Tathiana also brokers stories in the Latin American media with ease.

This fashionista turned real-estate and lifestyle diva is a foodie at heart who enjoys discovering Miami’s ever-growing foodie and indie scene. Tathiana makes her home in Brickell, Miami’s fast-growing urban center, with her Amazon parrot Pancho.

Kristie Deptula sVP la

 “It isn’t called work when you love what you do.” –Kristie Deptula  Kristie, Quinn’s “quiet storm,” delivers results that leave us gasping. When she gets NYT front-page coverage, boldface brand partnerships and yet more business from her existing clients, we head to her office to touch her shoulder should a bit of her magic rub off.  Kristie’s even-tone is key to her strong relationships with clients and top journalists. Nearly clairvoyant, she gets things done before asked; “she sees around corners,” as one team member put it, traits which underscore her standing as the magician of PR.  Kristie’s team members flourish under her wing. Her calm makes them confident; while they love that she"sees and seizes the opportunity,” they say. “Always something new.” In addition to working in travel, Kristie is a catalyst in Food, Wine + Spirits. “The conversation around food and drink today is electric,” says Kristie.  When not busy in the kitchen, trying a new wine or scoping out the culinary scene, Kristie might be running along the East River or zipping into Barry’s Bootcamp.

“It isn’t called work when you love what you do.” –Kristie Deptula

Kristie, Quinn’s “quiet storm,” delivers results that leave us gasping. When she gets NYT front-page coverage, boldface brand partnerships and yet more business from her existing clients, we head to her office to touch her shoulder should a bit of her magic rub off.

Kristie’s even-tone is key to her strong relationships with clients and top journalists. Nearly clairvoyant, she gets things done before asked; “she sees around corners,” as one team member put it, traits which underscore her standing as the magician of PR.

Kristie’s team members flourish under her wing. Her calm makes them confident; while they love that she"sees and seizes the opportunity,” they say. “Always something new.” In addition to working in travel, Kristie is a catalyst in Food, Wine + Spirits. “The conversation around food and drink today is electric,” says Kristie.

When not busy in the kitchen, trying a new wine or scoping out the culinary scene, Kristie might be running along the East River or zipping into Barry’s Bootcamp.

Vanessa Morin SVP nyc

 "Creativity is intelligence having fun." –Albert Einstein  Vanessa – our iron lady – is serene while assertive. She stays calm under pressure and speaks her mind with clarity and grace. Clients seek out her strategic counsel, and her team thrives under her zen-like leadership. Vanessa’s enviable encyclopedic memory is a help to everyone.  Driven to deliver stellar results that advance client goals, Vanessa measures outcomes against ROI (return on investment). When a placement in Well + Good drives more business than a story in Vogue she pays attention. Vanessa has produced entire partnerships around achieving client revenue.  Vanessa is passionate about helping her team members grow and accomplish personal and professional visions. They, in turn, appreciate that their leader is approachable, smart and a positive problem-solver.  Vanessa is what we call a boomeranger, someone who comes back home to Quinn after a brief stint at another agency. (Boy, are we glad she did.)  A resident of Park Slope, Vanessa strengthens her core zen with yoga and replenishes her serenity in Prospect Park.

"Creativity is intelligence having fun." –Albert Einstein

Vanessa – our iron lady – is serene while assertive. She stays calm under pressure and speaks her mind with clarity and grace. Clients seek out her strategic counsel, and her team thrives under her zen-like leadership. Vanessa’s enviable encyclopedic memory is a help to everyone.

Driven to deliver stellar results that advance client goals, Vanessa measures outcomes against ROI (return on investment). When a placement in Well + Good drives more business than a story in Vogue she pays attention. Vanessa has produced entire partnerships around achieving client revenue.

Vanessa is passionate about helping her team members grow and accomplish personal and professional visions. They, in turn, appreciate that their leader is approachable, smart and a positive problem-solver.

Vanessa is what we call a boomeranger, someone who comes back home to Quinn after a brief stint at another agency. (Boy, are we glad she did.)

A resident of Park Slope, Vanessa strengthens her core zen with yoga and replenishes her serenity in Prospect Park.

Cassandra Small SVP nyc

 “Let your freak flag fly.” –says Cassie, quoting the Shrek, the Musical anthem  Quinn staffers clamber to work for Cassie. No wonder she was the number one choice in our mentoring program. “Don’t be afraid to disagree,” advises Cassie who one day wants to teach PR because she loves it so much. (Hey Cassie, you are already doing that beautifully.)  To her clients Cassie is a leader who excels at strategy, securing partnerships and creating events while seeing stories others miss. When delivering communications plans, including digital and social media, her expectation to exceed goals.  Previously Cassie was managing director at Hundred Stories PR, where she worked with the founder on client accounts, business development and talent.  Cassie lives in Bergen County, “the greenest county in NJ,” with her husband and shih tzu, Luci. On weekends she hikes at Ramapo Reservation and can be found in the front row at Zumba classes. Cassie’s love of acting, singing and dancing shines through while she encourages all to “let their freak flag fly.”

“Let your freak flag fly.” –says Cassie, quoting the Shrek, the Musical anthem

Quinn staffers clamber to work for Cassie. No wonder she was the number one choice in our mentoring program. “Don’t be afraid to disagree,” advises Cassie who one day wants to teach PR because she loves it so much. (Hey Cassie, you are already doing that beautifully.)

To her clients Cassie is a leader who excels at strategy, securing partnerships and creating events while seeing stories others miss. When delivering communications plans, including digital and social media, her expectation to exceed goals.

Previously Cassie was managing director at Hundred Stories PR, where she worked with the founder on client accounts, business development and talent.

Cassie lives in Bergen County, “the greenest county in NJ,” with her husband and shih tzu, Luci. On weekends she hikes at Ramapo Reservation and can be found in the front row at Zumba classes. Cassie’s love of acting, singing and dancing shines through while she encourages all to “let their freak flag fly.”

Daniella Turchin (Valencia) SVP Miami

 “The only thing more important than working hard is believing in your clients.” –Daniella Turchin  Daniella has a way of getting clients in touch with their visions and dreams so she can build PR platforms to help achieve them. Maybe this is why clients have followed Daniella from NYC to her native Miami.  Daniella brings a passion that transcends the boundaries of conventional PR. Her creativity, strategic media/influencer results and business-driving partnerships deliver some of the most successful campaigns. One client called a hotel opening the Best Launch Marketing Campaign across the brand.  Her go-getter attitude drives her team to be spirited and pro-active. Her innate love of people inspires them to truly care about their clients.  Fluent in Spanish, Daniella considers herself lucky to call one of the fastest-growing cities in the world home. With teams in New York and Miami, she works in all markets.  Daniella, her husband and their pup are living the dream.

“The only thing more important than working hard is believing in your clients.” –Daniella Turchin

Daniella has a way of getting clients in touch with their visions and dreams so she can build PR platforms to help achieve them. Maybe this is why clients have followed Daniella from NYC to her native Miami.

Daniella brings a passion that transcends the boundaries of conventional PR. Her creativity, strategic media/influencer results and business-driving partnerships deliver some of the most successful campaigns. One client called a hotel opening the Best Launch Marketing Campaign across the brand.

Her go-getter attitude drives her team to be spirited and pro-active. Her innate love of people inspires them to truly care about their clients.

Fluent in Spanish, Daniella considers herself lucky to call one of the fastest-growing cities in the world home. With teams in New York and Miami, she works in all markets.

Daniella, her husband and their pup are living the dream.

 
 
 

Clients

We build audiences for some of the world's most recognized lifestyle brands.

Hotels

AKA
Aqua-Aston, Hawaii
Charlestowne Hotels

Surfjack, Honolulu
Hotel Metropole, Monte Carlo
The Jefferson, DC

destinations

Bal Harbour Village
Finger Lakes, New York

Fort Worth, Texas
Lexington, Kentucky

Setouchi, Japan
Thailand

aviation

Hawaiian Airlines

XOJET

RESIDENTIAL REAL
ESTATE

Troon, SF
Glenwood, NYC

Caydon, Australia
Taconic, NYC

RESIDENTIAL REAL
ESTATE DEVELOPMENTS

50 West, NYC
34 Prince, NYC
90 Morton, NYC

Oil Nut Bay, Tortola, BVI
The Ritz-Carlton Residences, Miami Beach
Rock House, Grace Bay Resorts, Turks and Caicos

COMMERCIAL +
MIXED USE REAL ESTATE

Food, Wine + Spirits

Del Frisco's
Joël Robuchon, Monte Carlo

La Centrale, Miami
MR CHOW

Tartinery
Zuma, Miami

Spa + Wellness

Bamford Spa at 1 Hotel Brooklyn Bridge

Givenchy Spa Monte Carlo
Guerlain Spa at The Plaza

Trilogy Spa
Well & Being Spas

Retail + Fashion

Brickell City Centre Shops, Miami

Bal Harbour Shops

Experiences +
Entertainment

Architecture, Art +
Design